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Kit Campers is a local Christchurch company who take great pride in kitting out and renting out a fleet of premium campervans.
My role was to name the rental business, develop the brand story and write the website.
I worked closely with the owners, graphic designer and web developer to create a name and supporting copy that felt crisp, contemporary and authentic.
The start-up business has gone from strength to strength and their vans can be spotted up and down Aotearoa.
You can check out their website (and my writing!) right here: www.kitcampers.co.nz
Everything Dog is a premium new dog care centre located near the Christchurch Airport.
I was part of a small team tasked with creating the brand identity. My role was to name the centre, develop the brand narrative, values and tone of voice, and write the website in time for launch.
To match the premium aesthetic, I crafted copy that was warm yet polished, passionate yet professional, and focused on the bond between dogs and their human families.
Take a look here: www.everythingdog.co.nz
To continue to grow their reputation as trusted home builders, Mike Greer Homes needed a brand TVC that would tap into people’s hearts and minds.
The storyline in this 30 second national TV ad illustrates key life stages to show how Mike Greer Homes create houses for every kind of kiwi family.
A simple text overlay and emotive backing track complete the picture.
For 8 years I had the privilege of writing the student stories for the annual “UC Me” campaign. This involved meeting with each student to hear their story, then crafting our conversation into an engaging Q&A piece.
In addition to the hundreds of students I spoke to, I also had the pleasure of interviewing a number of well known alumni including John Key, Dick Frizzell and Sharon Zollner.
This billboard campaign was created to sell the Tannery – not for its products, but for the genuine local proprietors and creative minds behind each store. Recognising the need to reflect the personalised nature of the Tannery experience as well as the promise of exceptional goods on offer, I created this two-part headline structure that could easily adapt to each store or venue. An overarching line ‘Exceptional Encounters’ was created to unite the campaign in a tone befitting this boutique shopping and cultural destination.
Intus is a private clinic specialising in digestive and colorectal care.
As part of a rebrand I helped to develop a suite of ads. The purpose of the ads was to encourage the target demographic to choose Intus for their digestive health needs. The tone of voice has been crafted to sound empathetic and professional: a delicate approach for a delicate matter.
Websites are often the first port of call for new customers these days. Ensuring a brand’s story is portrayed in a clear and compelling way is essential. I have written dozens of websites over the years, from one-pagers to complex beasts. It’s a craft I enjoy and continue to refine as the digital space evolves.
Naming is part art, part science and all challenge. Over the years I’ve created a range of names for a variety of industries and organisations. Many of these have been in a team environment working with both agencies and clients. I’ve found that naming is an area requiring both leadership and collaboration, and the persistent pursuit of those undiscovered treasures…
Echelon Group, The Loft, Forté Health, Rata Foundation and Share an Idea were all created while an employee of Strategy Design.
This poster was created to commemorate just a few of the many Christchurch buildings lost in the Feb 2011 earthquake. I created the illustrations and the design was done together with Stephen McCarthy.
If you like it, you can still buy A4 prints at our website! https://retraceit.bigcartel.com.
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