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Hi, I'm Laura

I'm a freelance copywriter and brand strategist based in Christchurch, NZ.

Copy and ideas are my specialty. My skills cover the gamut from writing and art direction to developing overarching brand strategies based on research and insights. My freelance work is founded on over 11 years' experience working for highly regarded agencies in Christchurch, Wellington and Toronto. 

Whether you need a big idea or a few sparkling words, I'm here to help.

What do I write?

I generate concepts and copy for all kinds of brand communications, including:

• Advertising - print, TV, radio, posters, outdoor
• Websites
• Brochures
• Direct marketing
• Internal brand work
• Online campaigns
• Naming
• Packaging
• Video scripts

 

Who have I written for?

I've written for clients near and far, including:

• Environment Canterbury
• Christchurch City Council
• Cloudy Bay Wines
• New World
• Kathmandu
• CPIT
• University of Canterbury
• Contact Energy
• Scenic Hotels
• Harcourts
• Tetley Tea
• ...and many more!

See my work

View my work page to see a small selection of the projects I've worked on.