Everything Dog is a premium new dog care centre located near the Christchurch Airport.

I was part of a small team tasked with creating the brand identity. My role was to name the centre, develop the brand narrative, values and tone of voice, and write the website in time for launch.

To match the premium aesthetic, I crafted copy that was warm yet polished, passionate yet professional, and focused on the bond between dogs and their human families.

Take a look here: www.everythingdog.co.nz