Part art, part science
client
Various
project
Naming
deliverables
Names, often supported by full identity development
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Over the years I’ve created names for a wide variety of businesses and organisations across Canterbury and beyond.
As well as generating names – the words themselves – I have developed a process that takes organisations on the naming journey. I help decision makers understand what a name needs to achieve, what makes a potential name strong (or not), what checks need to be undertaken, and how to choose and adopt a name with confidence.
