The Copy Room was founded in 2014. It’s always been our mission to deliver impeccable quality work with a positive approach.

Laura Griffiths

FOUNDER, strategist, creator

Where experience counts, Laura delivers. With a knack for combining creative ideas and strategic insight, Laura is known for developing copy that works. Beyond words, she also has a well-honed eye, and can give brands and websites a visual make-over—or partner with others to deliver the full brand package.

Agencies

learning from the best in the business

John St, Toronto
Saatchi & Saatchi, Wellington
Strategy Creative, Christchurch
Designworks, Christchurch & Wellington

Awards

New Zealand

Best Awards, EFFIE, Type Directors Club, Clio Nomination

Canada

Art Directors Club of Canada, Marketing Awards, Applied Arts Magazine, Cannes Young Creative Competition

Our approach

1

Listen

First, we connect with you to understand your objectives and audience. This could be as simple as a conversation or as involved as stakeholder workshops. Our aim is to identify the signature strengths of your organisation and what those mean for your customers.

2

Tailor

Good writing is adaptive. We craft copy that takes on the right tone for your brand, resonates with your audience, and suits the intended media. From highly professional to friendly and fun—ultimately it’s about letting your brand voice shine through.

3

Refine

The first draft you receive isn’t a done deal. Writing is a collaborative process. If you have feedback, we take it onboard and refine our work so you walk away with creative you truly love.