A polished and warm identity.
client
Everything Dog
project
Brand Development
deliverables
Name, tone of voice, brand story, launch website
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Everything Dog is a premium dog care centre located near Christchurch Airport. I was part of a small team tasked with creating the brand identity. My role was to name the centre, develop the brand strategy and write the launch website. To match the premium aesthetic, I crafted warm, polished copy that focuses on the bond between dogs and their human families.