A polished and warm identity.

 

client

Everything Dog

project

Brand Development

deliverables

Name, tone of voice, brand story, launch website

Everything Dog is a premium dog care centre located near Christchurch Airport. I was part of a small team tasked with creating the brand identity. My role was to name the centre, develop the brand strategy and write the launch website. To match the premium aesthetic, I crafted warm, polished copy that focuses on the bond between dogs and their human families.

 

Laura led a collaborative naming process that unlocked a brand name that truly captures the spirit and ambition of the owners—and made it fun along the way!

Michael Prentice
Brand Strategist, Thinking Out Loud