Turning an existing logo into a fully formed brand.

 

client

Tait Foundation

project

Brand Refresh and Development

deliverables

Logo evolution, brand identity, website, Linkedin, ongoing brand comms

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A sister organisation to Tait Communications, the Tait Foundation is responsible for dispersing funds to promote STEM careers and lift youth engagement with science. The Foundation already had a logo, which I finessed and brought more inline with the Tait Communications brand. I then developed the wider brand identity and brought the organisation into the public eye by creating a simple yet effective website and providing ongoing Linkedin posting.

 

“Laura led a collaborative naming process that unlocked a brand name that truly captures the spirit and ambition of the owners—and made it fun along the way!”

Michael Prentice
Brand Strategist, Thinking Out Loud