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Hi, I'm Laura

I'm a freelance copywriter and brand strategist based in Christchurch, NZ.

Copy and ideas are my specialty. My skills cover the gamut from writing and art direction to developing overarching brand strategies based on research and insights. My freelance work is founded on over 15 years' experience working for award-winning agencies in Christchurch, Wellington and Toronto. 

Whether you need a big idea or a few sparkling words, I'm here to help.

What do I write?

I generate concepts and copy for all kinds of brand communications, including:

• Advertising - print, TV, radio, outdoor
• Digital marketing and campaigns
• Websites
• Brochures and collateral
• Internal brand documents
• Naming and tag lines
• Packaging copy
• Video scripts


Who have I written for?

I've written for clients near and far, including:

• University of Canterbury
• Mike Greer Homes
• Fletcher Living
• Ravensdown
• St John
• Cloudy Bay Wines
• New World
• NZ Army
• Joma Wool
• Contact Energy
• Lyttelton Port of Christchurch
• Harcourts, Bayleys, Ray White
• Booster Financial Services
• A wide range of small businesses and start-ups

See my work

View my work page to see a selection of the projects I've worked on.