Some lighthearted copy gives this donut packaging a little extra flavour.
This poster was created to commemorate just a few of the many Christchurch buildings lost due to the Feb 2011 earthquake. I did the illustrations and the design was done together with Stephen McCarthy.
Method Building Systems is a company that's championing the use of Structurally Insulated Panels for building in New Zealand.
The job entailed naming the parent company, which became Method Building Systems, as well as creating a name for their product, which became 'Formance'.
I then created copy for the Method Building Systems website, which included a short philosophy piece as well as interviews with key industry players.
Beauty at the Tannery
The Tannery is a boutique shopping emporium located in a historical working-class district of Christchurch.
Opening its doors in 2013, Beauty at the Tannery offers an immersive, pampering experience. This 12-page brochure was written to convey the richness of the experience and entice beauty-seekers into the spa.
Intus is a private clinic specialising in digestive and colorectal care.
As part of their rebrand I helped to develop a suite of ads. The purpose of the ads was to encourage the target demographic to choose Intus for their digestive health needs. The tone of voice has been crafted to sound empathetic and professional: a delicate approach for a delicate matter.
This work is over a decade old, but I believe it stands the test of time. Both campaigns are based on the simple insight that karate will make your kids stronger, happier and more active.
The headline-driven campaign was carefully art directed to ensure the words would have visual interest on the page.
The image-driven campaign lets the photos speak for themselves. Minimal copy brings the message home.
Sometimes ads work best when the copy is minimal.
In this case, four words are all that's needed to complete the idea conveyed in the image. Thicker = heavier. The unwritten benefits of softness and absorbancy are conveyed by the detailed texture of the toilet paper itself.